
Thursday Feb 13, 2025
2. Leading PPAI 100: Staying Primed for Success
What does it take to be one of the top-performing companies in the promotional products industry? The PPAI 100 isn't just a ranking, it’s a blueprint for success. In this episode, we break down three of the key factors that define industry leaders:
✅ Digital Transformation – How the most innovative companies leverage AI, automation, and e-commerce to streamline operations and stay competitive.
✅ Sustainability – Why being eco-conscious is also a smart business strategy, cutting costs and future-proofing businesses.
✅ Professional Development – How investing in employee growth and certification programs leads to stronger, more resilient companies.
We’re joined by top industry voices who are leading the way in each of these areas, providing insights and actionable strategies that any company – big or small – can implement today.
Key Takeaways from This Episode:
✔️ Digital transformation is a journey, not a destination. Jeison Ortega explains why ongoing innovation is crucial for businesses looking to thrive in the digital age.
✔️ Sustainability isn’t just good ethics – it’s good business. Elizabeth Wimbush shares how waste reduction, supply chain transparency, and eco-friendly practices drive profitability.
✔️ Investing in people leads to stronger companies. Jessica Gibbons-Rauch discusses why employee certification, training, and professional development are key to the long-term success of any company.
✔️Small steps lead to big changes. Even if you’re not a PPAI 100 company yet, starting with small, strategic improvements can make a massive impact.
Whether you’re a supplier, distributor, or service provider in the promotional products industry, the strategies outlined in this episode will help you stay competitive, improve operations, and future-proof your business.
Resources & Mentions:
Sustainability in Promo: PPAI’s Approach
Connect with Our Guests:
- Jeison Ortega, Chief Technology Officer at Charles River Apparel on LinkedIn
- Elizabeth Wimbush, Director of Sustainability & Responsibility on LinkedIn
- Jessica Gibbons-Rauch, Professional Development Lead on LinkedIn
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